As America heads into the holiday season, consumers are displaying
optimism tempered by realism after two years of recession and volatile
financial markets, according to a survey of 1,000 adults released today
by Putnam
Investments. Most surveyed expect improvements in the economy and
their personal finances, but are planning to rein in holiday spending
this year and step up saving next year.
In fact, Americans are focused more on their financial health than on
their physical health, with “saving more” the number-one New Year’s
resolution for 2010, cited by 36 percent. Old standbys such as “exercise
more” (34%) and “lose weight” (34%) trail behind.
“People are starting to sense the light at the end of the tunnel, and
think that both the economy and their personal finances will start to
rebound in 2010,” said Mark McKenna, Director of Communications, Putnam
Investments. “Americans have a long history of picking themselves up and
getting back in the race, and we’re seeing a genuine – yet realistic –
optimism take hold across the country as people work hard to save and
invest for the future.”
Looking Ahead to 2010: A Cautious Optimism Takes Hold
Nearly two-thirds of Americans (63%) think that stock prices will go up
in 2010 and just over half are expecting improvements in the housing
market, consumer confidence, consumer spending and unemployment.
However, caution prevails, with 57 percent expecting that consumers will
still spend less next year than they did this year and only 40 percent
expecting that the U.S. economy will be “much healthier” in 2010.
Survey respondents were optimistic about their personal situations, with
more than half (52%) saying they were more hopeful about their own
financial health going into 2010 than they were a year ago.
Consumers Plan to Control Holiday Spending
Although guardedly optimistic about next year, Americans surveyed
reported that they are frugal-minded as the holiday season gets
underway, hoping to avoid a financial hangover. Four in 10 (42%) say
they have established an overall spending limit, 36 percent said they
will pay for gifts only with cash and 33 percent say they will limit the
number of people for whom they will buy gifts. Thirty percent say they
will limit spending on holiday entertainment and 18 percent say they
will enter into a “no gift exchange” agreement with people with whom
they have exchanged gifts in the past.
Men expect to be less restrained in their holiday spending than women:
Just 26 percent of men, but 40 percent of women, say they will limit the
number of people for whom they will buy gifts. Males are also less
likely to say they will avoid the use of credit cards, limit spending on
holiday entertainment or enter into “no gift exchange” agreements.
Americans who hope to rein in holiday spending expect to find support
from friends and family. More than half of those surveyed (51%) say that
their family and friends would respect their need to save more for
retirement if they were to spend one-quarter less this holiday season
and instead put the money into retirement savings. A further one in
seven (15%) say that doing so might even start a new tradition in their
circle.
Americans Hope to Increase Saving
Saving is on the minds of many Americans, with a fifth (18%) definitely
planning to save more in 2010; another 30 percent hope to do so, and a
further 30 percent “hope to, but are not sure it will be possible.” With
awareness of the nation’s emergent retirement
savings challenge growing, 28 percent of those polled specifically
said they will try to save more for their retirement in 2010. Smaller
numbers intend to make additional payments to reduce their mortgages
(14%) and regularly review their 401(k)
plans and other investments (13%).
Underscoring concern about debt, one-third of respondents (33%) said
they would pay down personal debt if they received cash for a holiday
gift this year. Seventeen percent said they would use the cash to pay
for daily living expenses and 13 percent said they would save it in an
“emergency” fund.
Jobs Top Healthcare Reform as Americans’ Priority
As the year ends, pocketbook issues dominate Americans’ thoughts. When
asked what would they would most like to see happen in 2010, nearly a
third (32%) said “job growth,” while 18 percent said “U.S. economic
growth.” Just one in seven (14%) said passage of a healthcare reform
bill, the issue which has consumed Washington for much of this year.
Showing some skepticism about the effects of government action, fewer
than two in five Americans (38%) expect that consumers will finally see
the benefits of the economic stimulus package in 2010.
The online survey of 1,000 American adults was conducted by Insight
Express for Putnam Investments in November 2009.
About Putnam Investments
Founded in 1937, Putnam Investments is a leading global money management
firm with over 70 years of investment experience. As of November 30,
2009, Putnam had $114 billion in assets under management. Putnam has
offices in Boston, London, Frankfurt, Amsterdam, Tokyo, Singapore, and
Sydney. For more information, go to putnam.com.
Putnam mutual funds are distributed by Putnam Retail Management.
Source: Business Wire
